Episode 219: How to Win Over Prospects With Email Campaigns — With Emily McGuire

Have you considered that email is no different than most of your other sales channels?  

Email campaigns give financial advisors a one-to-one relationship-building opportunity with prospects in all stages of their customer journey.

In this episode, Matt speaks with Emily McGuire, the owner of an emailing marketing studio called Flourish & Grit. This a fun and highly practical conversation where Emily teaches you how to write email campaigns that help prospects trust you in order to take the next step with your brand.

In this episode, you will learn:

  • Reasons to consider sending short emails to your list frequently 
  • Which metrics to consider, besides open-rates, when assessing your email results
  • How to generate warm leads with an email nurture sequence
  • What word to starting using right away in your emails to get better results
  • And more!

Tune in now to get advice you can use right away to write email campaigns that win over prospects.


Top Advisor Marketing | Flourish & Grit


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