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When you’re communicating with your audience and marketing your expertise, are you still taking a sales-oriented approach? How long has it been since you updated your marketing strategy?
Marketing is quickly shifting. What does the 2020 marketing landscape look like for advisors?
A big hint is relationship marketing. The majority of the content you produce needs to be about results and actionable items for your audience. Today, Matt and Kirk talk about the 8 trends that will have a great impact on advisors’ marketing this year.
In this episode, you will learn:
- How to use content to build your authority
- How to create results-focused content
- Why lead generation is a thing of the past
- And more!
Tune in now to learn about the 8 marketing trends that are set to dominate 2020.
Resources: Top Advisor Marketing | How Good Advisor-Marketing Happens in the Expertise Economy | 10 Biggest Content Marketing Trends that Will Dominate 2020
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