Welcome to our 12 Days of Marketing series! If you’re looking for holiday magic that will prepare you to hit the ground running in 2020, pour yourself a hot chocolate and tune in!
In today’s episode, Matt and Kirk speak about how influence has become a crucial aspect of advisor marketing. But this isn’t a Tony-Robbins level of influence, it’s Micro-Influence — a pursuit that is much more worthwhile and achievable for advisors. Get ready for a conversation that just might change your whole approach to building relationships with your ideal prospects.
In this episode, you will learn:
- What a “Micro-Influencer” is and why Matt and Kirk felt compelled to coin this term
- Which forms of content build credibility with your prospects
- About the overlooked benefits of podcasting or doing radio
- Easy ways to repurpose one piece of content
- And more!
Tune into our first Day of Marketing to uncover a whole new way of building your influence!
Resources: Top Advisor Marketing