Monthly Archives: January 2020

Episode 215 – Why Your Online Reputation Matters — With Sameer Somal

What do you do when you want information? Do you search the internet?  Did you know 93% of online experiences begin with opening a search engine like Google?

In this episode, Kirk Lowe is speaking with Sameer Somal, founder of Blue Ocean Global Technology. Kirk and Sameer explore the importance of why your online reputation matters, and what you can do to manage that reputation.

In this episode, you will learn:

  • Why it is important to have a good online reputation
  • What is SEO, and Online Reputation Management (ORM)
  • How to become more referable by leveraging your ORM 
  • What tips you can use to successfully manage your online reputation
  • And more!

Tune in now and take in some tips for managing your online reputation!


Top Advisor Marketing | Blue Ocean Global Technology | Sameer Somal Email | Sameer Somal LinkedIn

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Additional Resources:

7 Proactive Steps to Safeguard Your Online Reputation

What is the Difference Between SEO and ORM

Episode 214 – How to Rank Higher in Google’s Search Results — With Samantha Russell

Is your advisory practice coming up at the top of Google’s search engine results page? Can your prospects find you on social media?

Today Matt is joined by returning guest Samantha Russell, the chief marketing officer at Twenty Over Ten, to discuss how advisors can become visible to prospects of all ages that are increasingly searching online for advisors to work with. Together, they define and uncover long-term niche strategies, the art of attracting pre-sold clients, how to optimize your website for voice searches, and more!

In this episode, you will learn:

  • How to use content marketing to serve your niche
  • How to tweak your website in order to rank higher in search results
  • Two little-known ways to optimize your website for voice searches
  • What you can expect from Twenty Over Ten’s new Lead Pilot program 
  • And more!

Tune in now and learn expert tips for boosting your firm’s online visibility!

Resources:  Top Advisor Marketing | Twenty Over Ten | Samantha C. Russell | Lead Pilot 

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Episode 213 – How to Develop Your Executive Presence — With Steve Kosch

Are you struggling to get your message across to your audience? Do you want to be that person who motivates a room of people to take action?

In this episode, Matt has the pleasure of speaking with renowned media icon Steve Kosch, the founder and leader of Media Training Network. Steve’s years of varied experiences on such media platforms as ABC, The Weather Channel, and CNN have led him to this point in life where he is helping executives, experts, and business leaders learn how to effectively communicate with their audiences by developing an executive presence. 

In this episode, you will learn:

  • About the client process of working with Media Training Network
  • How to lead your audience to your final call-to-action
  • Steve’s recommendations for incorporating visuals into your presentations
  • An example of a speaker who embodies an executive presence
  • And more!

Tune in and learn how to improve your next presentation by working on your executive presence!

Resources:  Top Advisor Marketing | Steve Kosch’s Email | Media Training Network: (949) 720-2080

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Episode 212 – PR Strategies That Get Advisors the Most Attention — With Warren Weeks

Do you know how to use PR to draw attention to your expertise?

In this episode, Matt is joined by Warren Weeks, founder of Weeks Media, who shares strategies that you can start using today to capture journalists’ attention and boost your chances of getting your expertise published. 

In this episode, you will learn:

  • Why it’s worthwhile for advisors to pitch topics to trade publications
  • The importance of putting effort into your LinkedIn profile
  • Which two social platforms tend to get the press’s attention
  • How to reverse-engineer your press releases to make them audience-focused and appealing to journalists
  • And more!

Tune in now and learn the best PR strategies for casting a spotlight on your expertise!


Top Advisor Marketing | Weeks Media 

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Episode 211 – Business Tips for a Dialed-In and Successful 2020

There are many aspects that can determine whether a business will be successful or not, but it all starts from the inside. As an advisor, there’s only so much you can do by yourself. That’s why we recommend being dialed-in and creating synergies that will help your business thrive.

Start your 2020 with clear 20/20 vision by listening to Matt and Kirk as they discuss the benefits of being dialed-in, what challenges business owners face when they’re not creating enough synergies, and how to manage and overcome roadblocks in your business.

In this episode, you will learn:

  • Why having a clear and distinct brand can make you more referable
  • Warning signs that you’re not dialed-in
  • Why it’s important to create a positive work culture
  • How to find your focus
  • And more!

Tune in now and start your year with 20/20 vision by listening to this value-packed episode.

Resources:  Top Advisor Marketing 

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