Category Archives: Uncategorized

Ep 128 – Four Steps to Marketing in 2019



Welcome back to our third season of Top Advisor Marketing Podcast! To get you ready for 2019, our host, Matt Halloran, is joined by marketing and branding expert Kirk Lowe to discuss four steps to marketing in 2019!

Get ready for a new-and-improved you this year as Kirk and Matt walk you through the exact process they offer their branding clients. It’s a process Kirk has spent the past 18 years perfecting. Using their proven four step process: attract, intrigue, engage, and influence, Kirk and Matt share several actionable steps you can take to bring your ideal clients through the door!

Be sure to listen in today and begin your marketing success!


12 Days of Marketing – Morning Rituals



In our final installment of the 12 Days of Marketing Coach Joe and your host Matt Halloran are discussing the importance of the power hour – your morning magic. When it comes to working with professionals who are off track, Coach Joe’s first question is always “what is your morning ritual”. The first 60 mins of your day set the tone for the rest of your day – so are you priming yourself for success? 

Listen in and start every day the right way with Coach Joe and Matt Halloran!


Ep 124 – The Value of Tech Integration with Kristen Schmidt



Today Matt is diving into the importance of technology integration with tech strategist, speaker, consultant, and founder of RIA Oasis, Kristen Schmidt.

Integrating your technology not only helps make things easier around your office, it can free up time so you can do more in your practice while creating better client services/experience, and creating seamless prospecting. Oftentimes advisors fail to use their technology to the fullest potential – with most firms only using 20-30% of what their technology offers.

As one of the few RIA tech experts, Kristen spends every day working with the very systems that drive your business. Kristen and Matt walk through the basic steps that you can take to evaluate your technology and come to some decision on what comes next.

LINKS: RIA Oasis | Kristen Schmidt LinkedIn 


Episode 89 – Social Media Research With Julia Ritchie



In today’s episode, Matt brings on one of Top Advisor’s inhouse social media expert, Julia Ritchie to share her recent findings on updates to all our of major Social Media Platforms. Julia has an advanced degree in digital media and communications, and has been an important addition to our team. With changes to everything from user interface, to ad formats and new features, Julia and Matt explore the changes that will be impacting your summer social media experience. If you’re interested insuring that your posts continue to please the algorithm, this is an episode you won’t want to miss.


Episode 74 – 7 Dynamic Digital Prospecting Techniques: Part 3



Have you ever thought about starting your own Podcast?

Today, Matt Halloran and Kirk Lowe talk about how to elevate your practice with podcasting! Podcasting is a great way to share your vision to an audience. Here at Top Advisor, we want to show you how you can shape your talent, and your voice to be a successful catalyst in your field. Doing some homework, and developing your podcast connections will allow you to find your community. You do not want to miss out on today’s podcast.

Do you want to know how to kickstart your podcasting career?
Grab the Top Advisor Marketing Podcast Guide: Here


Episode 68 – The Business Model for Lead Advisors



Are you ready to get off the treadmill and have more energy and free time?

Do you find it difficult to say no to a client, even when they are not the ideal client for your business?  Or do you find you are spending a lot of time training junior advisors, and not spending enough time focusing on the clients you love to work with?

In this episode Matt and Kirk explore 3 Categories of your business model may fall into, and what you can do to help change your business model so you can optimize your time and work with the clients you love to work with!

Sometimes you have to take a big step back to take a big leap forward.

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3 Categories:

– Too Many Clients/Volume Model, Jr. Advisor Model

– Too Many Client Types

– Too Wide of A Niche

Find opportunities to work with other advisors to get things done and refer the clients that do not fit your niche market

Matt and Kirk discuss the 80/20 rule and how it is important to spend the necessary time working with ideal clients.  Work with the clients you love.

 


Episode 55 – Digital Content Marketing with Bryan Muir



Digital Content Marketing Expert Bryan Muir joins Matt in this latest episode. Bryan is the Head of Sales at AdvisorStream, an automated digital business platform that allows you to deepen client relations and capture new business using the latest credible and engaging content. While Bryan takese listeners through a brief explanation of his software, Matt and him also dive into why financial advisors NEED to understand much more clearly the power of good digital market. With tools like AdvisorStream, it’s easier than ever to get the content you need to drive leads and referrals today!   LINKS: Bryan Muir | AdvisorStream